Visual Identity - Meta ads
2025
Impulso
Impulso
Visual Identity
I was given the task to create a visual system to be used in Instagram in order to express the emotion and energy of an Indoor Cycling studio.
My goal was to establish a clear visual identity for each coach through typography, color & texture.
I was given the task to create a visual system to be used in Instagram in order to express the emotion and energy of an Indoor Cycling studio.
My goal was to establish a clear visual identity for each coach through typography, color & texture.
Impulso
Impulso
Paid Ads
I built the campaign structure, wrote the ad copy, designed creatives, and managed weekly optimizations to scale bookings and convertions.
I built the campaign structure, wrote the ad copy, designed creatives, and managed weekly optimizations to scale bookings and convertions.
4x
ROAS
ROAS
400+
New leads
New leads
30%
increased returning customer rate
increased returning customer rate